Beyond standard healthcare marketing

Here’s what we
think.

Our blog is a compilation of thoughts from people all over our agency. Healthcare, advertising, technology, or creative tips and tricks—we’ve probably been inspired enough to write about it here.

Time to go vertical with healthcare communications

What comes to mind when you hear the phrase “mergers and acquisitions (M&As) in healthcare?” Does it conjure up thoughts of a Pfizer or Novartis merger? What ...

What happens when pink goes orange?

The agency is more than 40 years old, but we’re adopting a new sibling.

It’s time to use our head to save our butt.

By Vee Saenz

Join the Battle. Cycle for Survival.

I find myself with the rare privilege of having a job that inspires me outside of work.

We’re giving a voice to everyone with a rare disease. It just happens to be Paul McCartney’s, Grizfolk’s, and Björk’s.

According to the National Institutes of Health, a disease is considered rare if it affects fewer than 200,000 individuals in the United States.

Can we stop talking about millennials already?

I might be an N of 1 here but is there really a “millennial thing?” Don’t people say “the kids these days” about every generation?

5 Upcoming Trends in Motion Graphics

 

Moments that made our hearts the hero

By Suzanne Maynard, ACD, Art

Emoji analysis of SBLII commercials-the good, the bad, and Danny DeVito

Last year, commercial ad space during the Super Bowl cost companies an average of $166,667.00 per second. It’s hardly a bargain to reach more than 111 million ...

The Big Reveal: Pharma Ad Setting of the Year

Ever since Pantone elevated itself to trendsetter status by issuing their popular Color of the Year manifesto, brands have been quick to hype their clairvoyance for ...

Another low year for OPDP violations: Are we getting better or are the chains loosening?

With 2017 in the books, The Office of Prescription Drug Promotion (OPDP) continued on its multi-year trend of issuing less enforcement letters for drug promotion.

2018: The Year of the User

Google is using its machine learning capabilities, so the latest updates to Google Analytics will greatly benefit marketers by being able to create a deeper ...